Foodbuy Supplier Showcase 2023 — Meet PURABON

We’re all about the Good Stuff

PURABON is a brand that is passionately dedicated to encouraging individuals to make healthier snack choices without compromising on taste. Their primary focus is on crafting nutritious snacks that are entirely plant-based, using whole, clean, and real ingredients. The intention behind this approach is to provide consumers with the dual benefit of great taste and high nutritional value, creating a positive snacking experience.

Founded by Nicole O’Brien in 2014, PURABON is more than just a company; it’s a family-owned venture with a personal touch. Nicole’s journey began when she noticed a lack of options for plant-based snacks in the market. Driven by the desire to fill this gap, she set out to create a line of snacks that not only met the demand for plant-based options but also exceeded expectations in terms of health and fulfilment.

“PURABON’s commitment to quality is evident in our deliberate choice of locally sourced, whole-food ingredients. The emphasis on being plant-based, gluten-free, and vegan-friendly demonstrates our dedication to inclusivity, ensuring that our snacks cater to a wide range of dietary preferences and restrictions.”

The brand places a strong emphasis on the nutritional aspect of its snacks, consciously incorporating nutrient-rich ingredients. This strategic approach ensures that consumers not only enjoy the taste but also gain maximum nutritional benefits from their snacking choices.

Nicole’s vision goes beyond just providing a product; it’s about addressing a market need and making a positive impact on the way people snack. By incorporating local sourcing, PURABON adds a sustainable dimension to their offerings, contributing not only to personal well-being but also to environmental responsibility.

In essence, PURABON’s story is one of passion, dedication, and a commitment to providing accessible, nutritious and delicious alternatives in the competitive landscape of the snack industry.

Introducing PURABON’s range of better-for-you snacks:

Protein Balls

Protein Balls are packed full of superfoods and nutrient-rich ingredients. With 3 delicious flavours to choose from: Choc Brownie, Salted Caramel and Peanut Butter.



Wholefood Balls

PURABON have selected a handful of superfoods to create deliciously indulgent, nutrient-rich wholefood balls that can be enjoyed any time of the day. Available in Coconut Cacao, Apricot Delight and Hazelnut Cacao.



Protein Bars

With only 150 calories in each bar and three delicious flavours to choose from, the Peanut Butter Protein Bars are packed full of Australian peanuts, superfoods and nutrient-rich ingredients. Flavours include Choc Chip, Caramel and PB&J.



Worldfirst™ and Focus on Sustainability

PURABON is deeply committed to sustainability, evident in their Australian-made, family-owned approach.

“Operating from a purpose-designed facility in Melbourne, we prioritize local sourcing for raw materials and packaging. We use locally sourced, quality whole food ingredients including dried fruit, nuts, coconut, puffed grains, plant protein, sea salt, raw cacao and vegan chocolate chips that reflect a commitment to supporting local farmers.

The brand actively reduces waste through recycling practices, contributing to environmental responsibility. Additionally, by employing local staff, we promote sustainable travel practices, emphasizing a holistic commitment to sustainability across production, sourcing, and community engagement.”

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